Bandwidth
The amount of data that can be transmitted in a fixed amount of time.
Banners
A graphical advertisement on other websites.
The lines and shapes produced by vector graphic applications. See Vector Graphic.
Short for binary digit. The smallest unit of data handled by a computer. A single bit can hold only one of two values: 0 or 1. More meaningful information is obtained by combining consecutive bits into larger units. For example, a byte is composed of 8 consecutive bits. Data transfer rates are measured in kilobits per second, abbreviated as Kbps. See Byte, Pixel.
Bit
Depth
The number of bits of color information per pixel. Graphics are often described by the number of bits used to represent each pixel. A 1-bit image is monochrome, an 8-bit image is 256 colors, and a 24-bit image displays in true color. Also often used to refer to the number of bits per sample in a sound file. See Bit, Pixel.
A graphics format that creates an image using an array of pixels of different colors and shades, also called "raster graphic". See GIF, TIFF, Vector Graphic, Pixel.
A bitmap graphic format used in the Windows environment. BMP files end with a .bmp file extension. See Bitmap Graphic, GIF, JPEG, PICT.
A URL that is saved in your browser allowing you to return to that web page by choosing it from a list of bookmarks. See URL, Browser.
Branding
Consistent use of a company's logo, colors, fonts, etc. to ensure that the company and its products are recognizable.
A software application used to find and display web pages. While early versions of browsers could only display text, most browsers in use today are also capable of displaying graphics and multimedia files. The two most popular browsers are Netscape Navigator and Microsoft Internet Explorer. See Bookmarks/Favorites.
Composed of 8 bits, a byte can represent a single character, for example a letter or a number, or can hold an instruction to a computer device. Large amounts of memory are indicated in terms of kilobytes (1,024 bytes), megabytes (1,048,576 bytes), and gigabytes (1,073,741,824 bytes). See Bit, KB.