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TOP

Site Management

  Managing your site includes the following:
  • Making minor changes to your site such as adding names, links etc.
  • Optimize for Top Search Engine Ranking.
  • Constantly verify all links, programs, scripts, buttons,
    and applets to ensure correct functionality.
  • Making sure your site stays compatible with new browsers.
  • Making Strategic Web Site Enhancements


To continually explore new methods, make new contacts, implement new ideas,
and more importantly, monitor and measure responses, feedback, results,
and build new strategies and improvements upon those.

1 Check for your domain availability at www.bluehost.com
2 Trace route to web host services:
  • http://www.bluehost.com/
  • in2net.com
  • www.ehosting.ca
Create Meta Tags
3  
  • Use relevant <TITLE> tag content 
  • Use <META> tags for your site's keywords and description 
  • Include keywords and key phrases in your body text and keep it concise 
  • Register multiple pages of your Web site target search engines and
    categories when registering 
  • Re-register your site! Regularly, every 6 - 12 weeks. 
  • Keep your home page design simple and easy to navigate! 
  • Invest in your own domain name 
  • Choose a Web hosting firm carefully 
  • Use text links in addition to image links

Title:

  • Be sure to include your company and a short description. 
  • Web users will see your <TITLE> tag information in the bookmark or
    favorite folder of the browser. 
  • Search engines consider the content of the <TITLE> tag when registering
    a site, be very specific and avoid generic terms. 
  • 69 character limit including spaces.

Subject:

  • Include your company name.
  • Include your industry or market.
  • Use keywords and key phrases in your descriptions.
  • Do not exceed the 200 character limit. Trying for under 150 is even better.
  • Avoid superlatives (such as "best", "biggest", and "most"). 

Keywords:

  • Up to 1,000 characters including spaces with little repetition.
  • Use plurals for your keywords. Search engines will process
    both the singular and plural form, repeating both is not
    necessary. Avoid 'word stuffing' or excessive repetition, in
    the keywords section of your <META> tags which may
    cause your search engine to penalize your site's placement.
  • Construct your keyword list with commas separating the
    words.
  • When determining your list be sure to think like you
    potential customer or visitor. What terms would they use to
    find a site with the content, products or services your site
    offers? A good method to determine your keywords is to
    brainstorm at least 50 words then narrow down and focus on
    your content.
  • Misspell keywords if common misspellings are used by
    newcomers in your industry. For example, DIRECTV, a
    digital satellite television service is frequently referred to as
    Direct TV.

Let this script build your meta tags for you!

4

Title:
Author:
Subject:
Description:
Keywords:
Robots:

Diagnostic
5
6 Link Popularity Check
 
7 Page Rank Checker
  Page Rank Icon
ROR Sitemap Generator
8
Submit:
9a Submit your page to the top 14 search engines and directories
at: http://www.addme.com/submission.htm
9b freewebsubmission.com
9c Do-it-yourself Web entry to Homepages in Greater Vancouver area
Site Monitoring:
10

Web site monitoring service:   http://www.internetseer.com

Extras:
11a

Add a search engine to your web site - http://www.freefind.com

11b

Bravenet.com